For founders and first sales leaders
From founder-led sales to a team that sells the same way.
You won the first deals by feel. Now the first reps are arriving, and the deals they run need the same standard of thinking. MLPLY gives each seller the next best action on their deal, with its proof, on your own process.
20 free units with a card, on your own deals.
The moment it stops working
You closed the first customers yourself. You knew who the real buyer was, when to push and when to wait. It lived in your head.
Then the round closes and the hiring starts. New reps join, deals multiply, and you cannot be in all of them. What you know does not travel by itself:
- A champion goes quiet and nobody asks why.
- The forecast call is more hopeful than factual.
- A new rep sounds credible on discovery and still never meets the person who signs.
- You get pulled back into the deal you hoped to hand off.
More reps do not fix this. A shared way of working does.
Turn how you sell into a method
How you sell is two things together: your sales process, which says what a deal needs at each stage, and your qualification framework, which says what to check. MLPLY holds each deal against both, finds the gap and turns it into one action.
- Pick MEDDPICC, BANT or SPICED. On Enterprise, bring your own.
- Same deal, same evidence: other rules, other first gap.
- Your rules, in your order.
What each person gets
Your reps
Ask what to do next on a deal and get one action: with whom, when, and what it should obtain. Then the call, the meeting or the email, prepared.
You, the founder
See what a deal actually shows before you step in: what the customer said, what is confirmed in writing, what is still to confirm. Step in where it matters, not everywhere.
Your first sales leader
See patterns across the team: where deals stall and which gaps keep coming back. Patterns, not a leaderboard. MLPLY is built to help sellers sell, not to rank them.
Set up with you, not as a project
Forward Deployment, run by Sales Theorem, sets MLPLY up around how your team sells, on your current deals. No transformation project.
Talk to us- 01 · Week 1We map how you sell: your stages, your criteria, what a real next step means for you.
- 02 · Week 2We load your playbook, objections, products and buyer roles.
- 03 · Weeks 3–4We tune it on your current deals, with your reps.
- 04 · Week 6Review with your managers: what's used, what to adjust.
Proof, not opinion
No proof, no conclusion. Each answer shows where it comes from: the CRM record, the emails, the calls, what you told it. Apps connect read-only. Your data is not used to train shared models, and it is encrypted in transit and at rest.
Start small
Start with 20 free units, on your own deals (a card is required). Then units from 50, at volume prices from $0.32 a unit.
See plansQuestions founders ask
- Do we need a written sales process first?
- No. In week 1 of the deployment we map how you sell: your stages, your criteria, and what a real next step means for you.
- Which framework does it use?
- MEDDPICC, BANT or SPICED, applied with your sales process. On Enterprise, your own.
- Is it a way to rank reps?
- No. It helps each seller with their own deals. Managers see patterns across the team, not a leaderboard of individuals.
- Which tools does it connect to?
- Your CRM, your email and your call recorder.
- What does it cost?
- 20 free units to start, then units from 50 at volume prices from $0.32 a unit.
Guides to start with
Stuck on a deal right now?
Ask about it in your own words and see what comes back.