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For B2B companies after a Series A or B

From founder-led sales to a team that sells the same way.

You won your first customers by feel. Your new reps don't have that feel yet. MLPLY turns how you sell into a shared method, and gives every rep the next action on their deal, with the proof behind it.

See how teams get set up

Private beta, opening soon. Read-only access to your CRM, email and calls.

The moment it stops working

The round closes. You hire your first reps. Deal volume grows past what you can follow yourself.

  • Deals stall in the hands of new reps, and you only find out at the forecast.
  • Champions go quiet, and nobody can say why.
  • Forecasts look better than the deals behind them.
  • You get pulled back in to close the deals you meant to hand over.

What you know doesn't travel by itself

You know who really decides. You know when to push and when to wait. You know which "yes" means nothing. None of that is written down. It lives in your head and in your calls.

Your new reps are good. They just don't have your context. So they guess, and you end up back in the deal.

More reps won't fix this. A shared way of selling will.

The next move on each deal, with the proof

  1. 01

    Check the deal, not the story.

    MLPLY checks your CRM, email and calls, and separates what is proven from what is assumed.

  2. 02

    Give each rep the next move.

    One action, with an owner and a date, and the proof behind it. Each point links to its source.

  3. 03

    Show you where deals stall.

    You see what each deal actually shows, and step in only where it matters.

  4. 04

    Add your way of selling.

    With a deployment, we write down your stages, criteria and playbook with you, on MEDDPICC, SPICED, BANT or your own method. MLPLY then applies it on each deal.

    How deployment works →
See how it works →
Guidance, right in the conversation. An animated example: a question about Halden Freight, then Mira's answer.

One method, three people

What changes

Founder
You stop being the bottleneck. You see what each deal really shows, and step in only where your judgment makes the difference.
First sales leader
You get a shared method in weeks, not quarters. You see the patterns that stall deals across the team, not a ranking of reps.
Reps
You know what to do next on each deal, and why. No more guessing what the founder would do.

Set up with you, on your live deals

We don't hand you a tool and leave. With Sales Theorem, we turn how you sell into your team's method, in about six weeks.

How deployment works →
  1. Week 1Map your stages, criteria and what counts as a real next step.
  2. Week 2Load your playbook, objections, products and buyer roles. Connect your tools.
  3. Weeks 3–4Tune MLPLY on live deals with your reps.
  4. Week 6Review usage and adjust with you and your sales leader.

Proof, not opinion

  • No proof, no conclusion.

    Every point links to the call, email or CRM record behind it.

  • Your rules.

    Your stages, your criteria, your method. Not a generic playbook.

  • Built to help sellers, not to rank them.

    Managers see patterns, not league tables.

  • Read-only and private.

    Your tools connect read-only. Your data is never used to train shared models.

Bring one deal you're stuck on.

In 30 minutes, we run it through MLPLY with your way of selling. You leave with the next move and the proof behind it.