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    <description>What to do next on a deal, and how to know: practical articles for sales teams.</description>
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    <lastBuildDate>Thu, 15 Oct 2026 00:00:00 GMT</lastBuildDate>
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      <title>How to know what to do next on a deal</title>
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      <description>To know what to do next on a deal, separate what the customer has shown from what you assume, compare it with what the deal needs at this stage, and pick the one move that closes the biggest gap. A good next move has a person, a date and the buyer's agreement.</description>
      <category>Next best action</category>
      <pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate>
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